Abstract

The main objective of this study was to determine and analyze the correlation of marketing strategies and financial performance of selected travel agencies in NCR. The City of Quezon and Manila is the respondents of this study. Marketing plan research was the design used. The researcher gathered information about the different marketing strategies and the financial performance of the said company. This method enabled the researcher to interpret the theoretical meaning of the findings and develop the marketing plan. The financial performance of the travel agency, is gaining its profit based on the three years observation. After deducting all the expenses of the business, the company can cover the short-term liabilities of the travel agencies by the current assets such as the payments made by both local and international tourists. It has the ability to meet its long-term fixed expenses and they are able to accomplish the long-term expansion and growth. They are capable to have a branch widen their network and expand their firm. Travel agency is continuously enhancing their product and services. They keep on innovating to meet and exceed the expectations and to satisfy the guest, both domestic and international tourist worldwide.

Keywords: Travel agency, Travel agents, Travel agency product, Marketing mix